The district of Mayurbhanj is rich with a natural growing grass known as the sabai grass which is locally called as ‘Bubei ghasa’. These grasses are mainly collected by women and then dried to make ropes by manually operated machines or labour intensive hand work. However, in some parts of the district, it was found that artistic hands of rural people had given a new dimension to sabai grass by making beautiful handicraft products. When sabai grass was identified as an opportunity, it played a major role in the transformation of lives of many tribal women. The artisans started crafting utility items and then a brand - ‘Mayurshilpa’ was launched on 09th December-2016 to give a unique identity to their handcrafted products. Mayurshilpa is now actively working as a Producer company, incorporated as "Mayurbhanj Sabai Faremrs Producers Company Ltd" that manages the clusters at different villages so that women across the district can get engaged with the craft.

Mayurshilpa also plays an important role in fulfilling the orders, quality control, bring new designs as per the demand in the market, distribute work equally in the clusters, handhold and monitor the cluster activities and look after the welfare of the artisans.

Mayurshilpa successfully markets these products by fulfilling bulk orders, retail orders, online orders.